Product Marketing Manager (Digital Marketing Specialist)

Category: Software Development

Location: Iasi

Referral Reward: RON 5,000

Employment Type: Employment contract

Time Allocation: Full Time

Workplace Type: Remote

Remaining positions: 1

In this role, you’ll use your expertise as a digital marketer to help us launch and grow web / mobile applications.

You are a creative person who enjoys brainstorming and concepting new ideas for products, brands, and ad campaigns.
You are an enthusiastic and high-energy person who loves digging into their work and going above and beyond to deliver results.
You are data-driven and are comfortable studying market or product data to then formulate unique insights.
You have an experimental mindset and are inclined to quickly launch small experiments and then iterate according to the results.
You are a winner who understands that markets are competitive, and you want to be a part of a high-performing team that expects to win.
You are eager to grow as a person and a professional. You want to take on new challenges that will push you to expand your skillset and level-up as a marketer.

Bachelor’s degree in Marketing, Communication, or a related field.
3+ years of experience in digital marketing, with a focus on promoting software products.
Strong understanding of digital marketing platforms (e.g., Google Ads, Meta Ads, SEO/ASO, email marketing tools) and analytics.
Ability to work closely with technical teams, translating market needs into product requirements and marketing initiatives.
Excellent communication and organizational skills.
Fluency in English with strong writing skills.

Develop and implement digital marketing strategies for software products, focusing on demand generation, user engagement, and conversion into paid subscriptions.
Act as the bridge between market needs and product engineering, ensuring clear communication of market insights and product vision.
Use data and market analysis to inform both marketing and product decisions, refining strategies based on feedback.
Prepare written content that can be used in-product, or in ad creatives, or in email or social campaigns.
Manage timelines, budgets, and resources for marketing initiatives, ensuring smooth project execution.
Collaborate with an international team of marketers to develop and execute a unified marketing strategy.
Stay current with trends in digital marketing, software, and advanced technologies like generative AI and AR/VR or spatial computing.

Work at the intersection of digital marketing, consumer software, and advanced technologies.
A supportive and welcoming team, as well as a collaborative work culture.
Flexibility to work from home in a casual, results-driven environment.
Competitive salary with frequent promotional opportunities.
Above-market benefits, including flexible budgets and premium medical coverage.
Additional accrued vacation days based on tenure.
Regular social activities and structured professional growth initiatives.